Influencer marketing has become a favored marketing technique for brands of all sizes and across sectors. This is due to its successful track record.
Influencer marketing, although effective, requires a deal of work to get it right. One of the tough parts is influencers management. Influencers are pivotal to the success of any influencer marketing campaign. They are its lifeblood. With good influencer management, you will be able to run a seamless influencer marketing campaign.
Brands frequently fail to work effectively with influencers because they have become overburdened with influencer management.
For hitch-free influencer management, you need to use an efficient influencer management platform that will automate your campaign, save time, and improve results.
In this article, I will discuss how you can use CreatorPilot to simplify influencer management. Enough chit chat, let’s begin.
Here are 5 ways CreatorPilot can simplify influencer management
1. Easy communication
A smooth and fast communication is important to the success of your campaign. Good communication helps develop a positive relationship between your brand and its selected influencers. Influencers are often concerned about their brand’s image and will not collaborate well in relationships that are strained. So, get to know the influencers you work with and learn how to communicate with them easily.
Good communication is key to any relationship. It eliminates possible misunderstandings that could occur between brands and influencers.
So, with CreatorPilot’s ‘messaging and chat’ feature, you can reach your brand influencers when it matters without any hassle. When you send messages to your influencers on the platform, they will be automatically notified.
This tool is built into the platform. So , it saves you the stress of keeping track of emails and direct messages from your influencers across many social media sites. You’ll also be able to quickly access facts about any campaign and past messages with an influencer.
2. Schedule content
Setting up a roadmap of how events in a campaign will unfold may considerably enhance influencer management. You can plan your campaign ahead of time and roll it out more efficiently.
A timeline of what content will be developed and its flow will assist influencers in keeping track of a campaign. With this, they will understand what content to develop, when to make it, and where to post it. Influencers like to collaborate with businesses who take their influencer marketing seriously.
CreatorPilot makes this process easier by offering a content calendar. You can use this tool to manage all content deliverables for each campaign. You won’t have to worry about missing deadlines. This tool sends out reminders to influencers two days before and on the day of the deadline.
You can customize your calendar into a list view or a generic calendar style to get a high-level view of all planned content.
3. Draft content approvals
You’ll want to keep track of all drafts from influencers while managing your influencer campaign. Give consent on which material should be published and which should be evaluated.
With CreatorPilot, you get a dashboard where you can keep track of all influencer drafts and grant posting approvals. You can upload pictures, videos, text files on CreatorPilot. This makes approvals quicker for any type of content on a user-friendly dashboard.
With this tool, your influencers will always be working with the most recent drafts and changes you make.
Not a lot of platforms offer this feature. You won’t have to go back and forth on emails. With one click, you can request changes and influencers will get real-time updates on your decisions.
4. Collaborative dashboard
You spice up your influencer marketing campaign by collaborating with multiple influencers. Collaborate with different influencers at once on a single campaign or several campaigns. This strategy gives your brand a new look and helps you reach a larger audience.
CreatorPilot helps you achieve this goal. You get a dashboard where you can collaborate with several influencers on a campaign.
This dashboard allows you to easily collaborate with every one of your influencers on a shared dashboard. Your influencers get their own customized dashboard that you can control. You can invite influencers to a campaign, share briefs, collaborate and maintain communication in a single portal.
You also have the opportunity to customize all your influencer campaigns however you like. Create a password on a campaign and give influencers you are working with access.
5. Make payments
Payments is one of the most important parts of managing your influencers. According to a survey, compensation is the second most important factor that motivates influencers to work with a brand.
Fast and efficient payments give your influencers confidence in working with your brand. They know they will be well compensated and without delay.
CreatorPilot makes payments seamless by providing a portal where you can make fast and secure payments. You can make payments in 4 currencies (USD, CAD, GBP, and EUR). So, you can work with various influencers around the world.
This invoice and payment platform helps you stay on top of outstanding invoices by giving you reminders when payments are due. Every invoice will also include all the important details you need from each influencer.
The biggest plus is that you only get to pay a low commission on your campaigns.
Bonus Tip: When it comes to finding influencers, those who fit your target market are the best to work with. Once you’ve identified your target influencers, you can upload a list of them to CreatorPilot. This relieves you of the worry of looking for a platform with access to your preferred influencer.
Wrapping up
Every influencer marketing campaign revolves around influencers. They are critical to the brand’s success. So, in order to execute successful campaigns, you need to manage your influencers effectively. This can only be done with a platform that is efficient and fit for purpose.
Manually managing influencers and influencer marketing has never been easier with CreatorPilot. A platform where you will have quick access to all of the fundamentals like invoicing, chat, drafts, and so on.
