Influencer marketing has a much focus on data. Stats and data determine a lot in your influencer campaigns. To ensure the success of your influencer marketing campaign, you must keep track of your influencers, their postings, and campaign statistics.
Spreadsheets are one method for tracking all of your influencer marketing campaign’s key KPIs and data.
Spreadsheets can help you manage your influencer efforts more efficiently. They can be used to track influencer postings, performance, and all the other data required for a successful campaign.
Spreadsheets will aid you in the early stages of developing your influencer campaign. However, maintaining a large number of influencers across numerous campaigns becomes time-consuming and complex.
In this article, we’ll look at some methods for improving spreadsheet organization. We’ll also look at some of the issues that are unique to spreadsheets and what alternatives exist.
Influencer spreadsheet tips and tricks
Spreadsheets are useful tools for your influencer campaigns. Here are some tips to help you maximize its use for your campaigns.
Constantly update your spreadsheets
Your influencer marketing spreadsheet should contain useful and up-to-date information. Spend some time editing and updating your spreadsheets. Stale data might break the flow of your campaign and lead to poor decision-making.
An excellent way to remain updated is to refresh your campaign information at least once a week for each campaign. You can also refresh your influencer list once or twice a month. This will assist you in maintaining up-to-date post engagement and follower stats.
Note influencers and their Posts
It may become tough to keep track of who posts what as your influencer list expands. Make careful notes of what each influencer posts. This will help you remember specific posts and events during your campaigns.
You do not have to take note of every post, but you can take note of details such as:
- Viral posts,
- likes and comments on posts
- Which influencer’s content underperformed?
Create sections for your influencer stages
Make different sections or labels for each level of your influencer relationships. To track the stage you are at with an influencer, you may add separate columns or use a color-code scheme. This is highly useful for improving communication and staying up to date with an influencer.
Invest in an influencer relationship management platform
Spreadsheets can help you establish your influencer program in the early stages of your influencer campaign. However, as you begin managing a large number of influencers across multiple campaigns, the spreadsheet will hit its limit.
Influencer relationship management tools, such as CreatorPilot, make it easier to track those critical analytics data for your campaign. You also get dashboards for every influencer you deal with, saving you the time it takes to generate spreadsheets and enter data manually.
Problems with influencer spreadsheets
Spreadsheets are an excellent tool for tracking influencers and their performance, but they are limited to the data you enter. Also, unless you are an expert with spreadsheets, there is a risk of losing data. These are just a few of the issues you may encounter on your journey with a spreadsheet.
Hard to keep accurate
It is hard to keep your spreadsheets’ data and metrics up to date. Unless you can connect your spreadsheet directly to all of your influencers’ social media streams.
Also, dated spreadsheets imply that you have no idea how your campaign fared at all. There is no exact way to track the performance of your campaign using a spreadsheet unless your data is reported in real-time.
It can be time-consuming.
Your influencer marketing spreadsheet could begin with just one sheet. However, as your influencer campaign progresses, the data in your spreadsheet will grow. This will double the time you spend maintaining and updating your spreadsheets.
Using a spreadsheet for your influencer campaign entails more than just entering data into the rows and columns. You must continue to add details, modify details, clear up obsolete information, and do a variety of other vital things for your campaign.
Reports with little business value
One of the most significant issues with spreadsheets is the difficulty in producing reports with well-defined ROI and growth potential.
There is a lot of emphasis on engagement figures, and there is a lot of effort put into keeping them correct. As a result, you overlook the major goal of your campaign and instead concentrate on the minor details. The goal of your influencer marketing effort is to drive your business, not to collect stats.
Risk of losing data
Another downside of spreadsheets is the lack of file security. Spreadsheets are not often secure. You risk losing the data on your spreadsheets to a system virus, hack, or system failure.
Influencer spreadsheet alternatives
Spreadsheets will no longer suffice when your influencer marketing campaign grows in size. Instead of wasting time updating spreadsheets, make use of tools that will help you automate your marketing process. Tools for automating payments, collaborations, content planning, and cultivating positive relationships with influencers.
Influencer relationship management platforms, such as CreatorPilot, provide tools that spreadsheets lack. Tools such as the collaborative dashboard allow you to collaborate with different influencers on a campaign. Invoice and payments allow you to automate payment without leaving the platform.
CreatorPilot gives your campaign a more dynamic perspective and lets you scale your campaign to enhance ROI.
It allows you to devote more time to having good relationships with your influencers. You won’t have to bother about emails. You can communicate smoothly with your influencers right on the platform using the messaging and chat feature.
CreatorPilot also makes the switch from spreadsheets to its platform as simple as possible. You don’t have to start looking for your desired influencers all over again. You can upload your spreadsheets to the platform and resume where you left off. This helps match your database to existing creator campaigns easily.
Summing it up
Spreadsheets are excellent at the outset of your influencer campaign. But they become insufficient as the campaign grows in size. When you notice your spreadsheets are making your campaign a little too difficult. It’s time to upgrade to an influencer management platform. CreatorPilot might be the one for you.